So many people these days are starting their own home based small business. They’ve gotten past the idea that this is a horrible time — in fact it’s a great time. They are no longer are moping because they lost a job they hate! But hey, when one door closes another opens. And many have decided to take control of their lives. WOOHOO!However, the biggest mistake I see is that people jump into starting a work from home company without a plan. They don’t even know what their at home based business model is. By that I mean you’ve got to decide what you’re in business to do and how you are going to do it?Here are a few of the most popular business models being used today:Affiliate Marketing – selling someone else’s products for a profit
Service Delivery – delivering a service, like health care or dog training
Lead Generation – building a list to use for later marketing purposes
Training and Teaching – providing coaching or ‘how to’ demonstrations for a fee
Information Marketing – selling a proven system, or eBook, or software technologyYou need to define your main focus if you want to be successful. You must focus on your core business. Sure, some of these models overlap and one can be used to augment others, but you must focus on your core.We see far too many start an at home based business without this plan, or this focus, only to quit months later completely discouraged because they did not know their core business model.Ask yourself what you’re good at and build on your strengths. Start with something you know and like because it will be much easier to stick with it over the long haul.I’m not saying it will be smooth sailing once you’ve identified your top home business model and build your plan around it, but it will be far easier than trying to do something you know nothing about, with no definition and no plan.Once you’ve identified your model and developed your earn extra money from home plan, you’ve got to understand your target market. Who are you in business to serve? The answer to that question is critical and must be answered in finite detail. If you don’t clearly understand your market and your model, you are in for a serious up-hill battle.Just remember, you do not have to do this alone. There are some good coaching firms who can provide you with the help you need to lay the foundation you need to build to be successful!Finally, the whole process needs to be FUN! If you’re not having fun — it is time for serious re-evaluation!

As a veteran network marketer and business owner who has walked the trail of tears, I am weary of the lies and deceit that pervades the industry.

Too many people join a MLM home based business based on the promise of wealth and fortune alone. They enroll with the simple idea that all they have to do is “sign up three who will get three who get three”. The concept sounds so simple that they jump right in, and after a short period of time, quit because “the system” didn’t work for them.

While MLM home based businesses have various compensation plans, the traditional MLM model of “three who get three who get three” is an example I am using here. It is a simple business model that looks easy to do. Simply, it is a business template that a company implements to help the company’s representatives market the company’s products and grow their business. The process of building a MLM home based business requires much more effort and desire to succeed than is seen on the surface.

While it’s true that there is potential to make a lot of money in this industry, it is also true that it takes time and effort to envision the opportunity as an ongoing journey. When people join a MLM home based business solely because of the promise of wealth and fortune, it doesn’t take long before they are checking out and are never heard from again. The reason? Greed is not a long-term motivator. Most want to get rich quick and when that doesn’t happen, they quit.

A Key to Success

In my opinion, a key to succeeding in this industry is having a strong belief and passion for the company and its products or services.

It’s interesting that many sales training books don’t elaborate on the need for belief and passion to succeed in business. I believe all of the attributes of a great sales person are backed by a passion of some type. In our case, passion is an intense, extreme, or overpowering feeling for a cause represented by the company’s products or services.

The authors of sales books talk about having the right mental attitude – that is, desiring, to succeed, setting goals and achieving them, and becoming a great leader. How do you find the drive to enact these without a passion for the MLM home based business – and its products – you have chosen to build? For example, how can you have a positive mental attitude about your business without having a belief and passion for it?

Too many people are brought into a MLM home based business because of the promise of an easy business to do and a ton of money to be made in a short period of time. Oh, the products and services are presented, but the major push is on the big money that can be made.

The challenges we all face

When beginning a MLM home based business, so many challenges lie ahead. Here are just a few that a new owner may confront:
· Complacency – many new business owners never get started. They are afraid they don’t know enough or don’t know where or how to start
· Anxiety and fear about sharing the business or the products and services to people, including friends and family – becoming a secret agent of the business. What will they think about me?
· Fear of rejection – a “no” for some people is a nail to the heart. They would rather sleep on nails than be told “no”.
· Fear of failing – nobody likes to lose. A few “no’s”, and the very thing that’s feared actually becomes reality.
· Negative self-talk – that inner voice saying, “I told you this wouldn’t work. What were you thinking, joining this business anyway?”
· Lack of strong leadership – another reason many people fail in a home-based business. No leadership and guidance means trying to do something that has never done before and doing it right the first time. That isn’t likely to happen.
· Giving up – it doesn’t take long for the new business partner to say, “Maybe this business isn’t for me. It just didn’t work out.”

When a person starts a MLM home based business for the wrong reasons — primarily greed, wealth and fortune, and the desire to get rich quickly — then all of the aforementioned factors will have an adverse affect.

When enrolling because of belief in the company, the MLM home business owner often has very positive experiences with the products and services offered and becomes a passionate evangelist for those products and the company. Add to that a strong leadership team that keeps the business owner plugged into the latest news and product information; teaches solid skills training; and consistently gives positive feedback and encouragement, a strong belief and passion slowly will begin to develop. This will go a long way in enabling endurance for the many challenges that lie ahead.

Passion will make a difference

Look at what can happen when belief and passion for the products and services are the key reasons for signing up for the MLM home based business opportunity:

· Because belief and passion are so high with the products and services, the business owner is compelled to share them with friends and family; thus, no longer operating like a secret agent.
· When belief and passion are the driving forces within the business owner, complacency no longer exists. Likewise, issues that once were barriers to getting started are now banished.
· Knowing that the fundamental purpose in any business is to “show and tell” the company’s products and services, the business owner understands that everyone does not have the same feelings about what is offered; everyone is not the niche prospect. He markets accordingly, letting the prospect be the one to decide if the products and services are right for him, and knowing that a “no” to the offer is not a personal rejection.
· Understanding that the mission of sharing the business and the difference it can make in the life of another person, the business owner discovers that the fear of failure and negative self-talk disappear when leading with passion.
· No matter how slow the start, the business owner understands that quitting is not an option, that owning a business is a long-term mission and there’s no challenge too big to conquer.

In all of the years I have been involved in MLM home based businesses, I have yet to see anyone climb to the top of the mountain and stay there for the long-term without a belief and passion. Oh, yes, I have seen people — through the passion of getting rich quickly — climb to the top, but it is built upon greed and not upon sound principles. Their business is built like a house of cards and in a short period of time, many fall apart.

It is imperative that anyone desiring to build a MLM home based business for the long run must have a passion for the company and its products and services. That passion will attract others who also want to be a part of the marketing campaign. They, too, will embrace the owner’s passion, and this will drive them to success, too.

Check out the top leaders who have been with a company for many years. Their passion for what they do will be evident. It is rare to find anyone at the top for any length of time just because they saw the money.

So, it is necessary that a potential home business owner — before signing up with any MLM home based business — must research the company to make sure it is all that is written about it. It is essential to use the products and services for a period of time to make sure that there is a positive experience with them. Check out the leadership and make sure they have the experience and a system that will insure success. And, finally, a potential MLM home business owner must ask himself if this is a business that he can believe in and could eventually have a passion to build.

It’s only when the answer is “yes” to these questions that signing up and becoming involved with any MLM home based business opportunity should even be considered.

Too many people get into this industry for the wrong reasons and that is why they fail. Joining for the right reasons will make a huge difference in succeeding or failing. Passion is a key reason for successful growth in any business – either a present one or a future one.

Ah, the old-fashioned country auction! The idea of a country auction conjures up certain images for people. The image of a fast-talking auctioneer offering up an antique table or chair is a popular example.

People who are buying household goods or collectibles are looking to get their items at the lowest price possible. However, the people who are selling their items at auction are hoping for the highest price!

Unless a person is in the business of buying and selling antiques or other items, not a lot of thought goes into how goods are prepared for sale via the auction process. However, if you are one of the growing number of people using auction venues to sell your collectibles or other inventory, there are a few things to learn first about how to sell at auction before you bring a truckload of stuff over to the next event.

Tip 1: Make sure the things you want to sell are a good “fit” for the auction house you’ll be using.

Never bring a load to an auction house without actually having been to one of the previous auctions. It’s important to get a feel for the type of goods that the house sells. For example, at one very rural country auction it was common for the owners to sell live chickens, pots and pans, car parts, and farm equipment.

After close investigation, this would not be the right venue for selling your daughter’s “Hello Kitty” collection. On the other hand, the spare John Deere parts that you bought at last week’s yard sale might be just the right thing for the buying crowd at this auction.

Tip 2: Be sure you clearly understand the terms and policies of the auction house.

Visit with the auctioneer ahead of time. Call to find out what the best days and times are to visit. One of the worst possible times to drop in for an informational visit with an auctioneer is the day of the auction. Call ahead and ask. While you’re at it, find out what are the best days and times to drop your stuff off.

Once you have a little time with the auctioneer, you’ll be able to find out what type of commission he or she takes from consigners (which is you), and what type of paperwork might be needed. Some auction houses send out Form 1099 tax forms at the end of the year. An auctioneer may need to see your identification and have you fill out a W-9. Be prepared.

Find out what happens to your items if they don’t sell. For example, some auctioneers may have a minimum starting bid. If, for some reason, one of your items does not sell, it may be grouped with another one of your pieces. Know the auctioneer’s strategy beforehand so that you aren’t surprised on pay day.

Tip 3: Make sure the auctioneer knows what you’re selling.

It might be perfectly obvious to you that the signed print you are consigning is a rare and valuable piece of art. However, the auctioneer may not know this particular artist. Make a note of anything particularly special about your items, and leave the note with the piece. Be sure to tell the auctioneer about it as well. He or she might determine that this is something to highlight on the company website or in the newspaper listing.

Tip 4: Present your items neatly.

No one likes to have to dig through a box full of grimy and greasy car parts to see what treasures might be in there. Separate the parts and lay them out on a flat, or use more than one box to de-clutter the lot.

There is no need to buy fancy display boxes. It’s easy enough to go to the local convenience store or supermarket and ask if you can have the emptied boxes or flats that they are discarding.

While it’s good to present clean items, take care not to ruin the value of anything by over cleaning. For example, if you find some old cast iron cookware, clean the obvious dirt and grime, but don’t scrub it to its original finish. For many people, this ruins the value of the item. So, clean and tidy and organized is the key here.

Tip 5: Don’t complain to the auctioneer if your stuff doesn’t sell for as much as you’d like.

The phrase to remember here is, “You win some; you lose some.” That’s just the way it is. There are some days where an auction house is loaded with people who all seem to want what you’re selling. There will be other days where the crowd is sparse, and the bidding is simply not competitive.

Remember that it’s in the auctioneer’s best interest to sell your things for the highest possible hammer price. But sometimes, it’s just not going to be a stellar sale. The auctioneer is only human, and is also disappointed if a sale doesn’t go as well as planned.

If you notice that every time you bring a bunch of goods to sell that you’re not realizing as much as you think you honestly should, try another auction venue and compare apples to apples. That is, bring the same types of items to the new auctioneer and compare the results.

Unless the auctioneer is particularly disagreeable or inconsiderate to you or buyers, there is no reason to confront him or her about a sale. If you find you just don’t care for an auctioneer’s style or methods, find another one. Believe me, there are plenty of them out there!

The primary thing to remember as you learn how to sell at auction is that the business is unpredictable at best. You will have good days, some not-so-good days, some great days. The more you sell, the more experience you will gain, and the more enjoyable the business will be.