So many people these days are starting their own home based small business. They’ve gotten past the idea that this is a horrible time — in fact it’s a great time. They are no longer are moping because they lost a job they hate! But hey, when one door closes another opens. And many have decided to take control of their lives. WOOHOO!However, the biggest mistake I see is that people jump into starting a work from home company without a plan. They don’t even know what their at home based business model is. By that I mean you’ve got to decide what you’re in business to do and how you are going to do it?Here are a few of the most popular business models being used today:Affiliate Marketing – selling someone else’s products for a profit
Service Delivery – delivering a service, like health care or dog training
Lead Generation – building a list to use for later marketing purposes
Training and Teaching – providing coaching or ‘how to’ demonstrations for a fee
Information Marketing – selling a proven system, or eBook, or software technologyYou need to define your main focus if you want to be successful. You must focus on your core business. Sure, some of these models overlap and one can be used to augment others, but you must focus on your core.We see far too many start an at home based business without this plan, or this focus, only to quit months later completely discouraged because they did not know their core business model.Ask yourself what you’re good at and build on your strengths. Start with something you know and like because it will be much easier to stick with it over the long haul.I’m not saying it will be smooth sailing once you’ve identified your top home business model and build your plan around it, but it will be far easier than trying to do something you know nothing about, with no definition and no plan.Once you’ve identified your model and developed your earn extra money from home plan, you’ve got to understand your target market. Who are you in business to serve? The answer to that question is critical and must be answered in finite detail. If you don’t clearly understand your market and your model, you are in for a serious up-hill battle.Just remember, you do not have to do this alone. There are some good coaching firms who can provide you with the help you need to lay the foundation you need to build to be successful!Finally, the whole process needs to be FUN! If you’re not having fun — it is time for serious re-evaluation!